FRIENDS WITH FRANK
Friends with Frank stands for quality, timelessness and beauty in simplicity. FWF was founded by Julia McCarthy in 2012, out of her belief that the key to a great wardrobe is having good quality staples that last the test of time.
The FWF philosophy is simple. We design almost exclusively in classic cuts and shapes, complemented by a soft, wearable colour palette and high-quality materials. We believe simplicity is best, and in quality over quantity, always.
When designing, we carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. Versatility and wearability is also front of mind, with each new season designed to be worn back with the last. Our ultimate wish is to simplify everyday dressing, by creating versatile, quality pieces that give you great joy to wear.
FWF pieces are sold exclusively through our e-boutique and in selected boutiques Australia-wide, each of our stockists ordering in advance so their stock is made-to-order, minimising waste and over-consumption.